@article{Siti Nurhayati_Idatul Fitrotin_Risma Susila_2026, title={Strategi Pengembangan Pasar dan Inovasi Produk Jaya Ols untuk menghadapi Persaingan di Pasar Modern }, volume={9}, url={https://ojs.ejournalunigoro.com/JEMeS/article/view/1672}, abstractNote={<p><span class="TextRun SCXW16806856 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Persaingan</span><span class="NormalTextRun SCXW16806856 BCX8"> pasar modern </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menuntut</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pelaku</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">usaha</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">untuk</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menerapkan</span><span class="NormalTextRun SCXW16806856 BCX8"> strategi yang </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">tepat</span><span class="NormalTextRun SCXW16806856 BCX8"> agar </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dapat</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">meningkatkan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">eksistensi</span><span class="NormalTextRun SCXW16806856 BCX8"> dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">meningkat</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">daya</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">saing</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bisnis</span><span class="NormalTextRun SCXW16806856 BCX8">.</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Penelitian</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">ini</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bertujuan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">untuk</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menganalisis</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pengaruh</span><span class="NormalTextRun SCXW16806856 BCX8"> strategi </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pengembangan</span><span class="NormalTextRun SCXW16806856 BCX8"> pasar dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">inovasi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">produk</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dalam</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menghadapi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">persaingan</span><span class="NormalTextRun SCXW16806856 BCX8"> di pasar modern </span><span class="NormalTextRun SCXW16806856 BCX8">pada </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">usaha</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">ritel</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bernama</span><span class="NormalTextRun SCXW16806856 BCX8"> Jaya Ols di Desa </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Sukolilo</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Kecamatan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Bancar</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Kabupaten</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Tuban</span><span class="NormalTextRun SCXW16806856 BCX8">. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Penelitian</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">ini</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menggunakan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">metode</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">deskriptif</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">kualitatif</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dengan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">teknik</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pengumpulan</span><span class="NormalTextRun SCXW16806856 BCX8"> data </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">melalui</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">observasi</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">wawancara</span><span class="NormalTextRun SCXW16806856 BCX8"> dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dokumentasi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dengan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">informan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">utama</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">yaitu</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pemilik</span><span class="NormalTextRun SCXW16806856 BCX8"> Jaya </span><span class="NormalTextRun SCXW16806856 BCX8">Ols. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Analisis</span><span class="NormalTextRun SCXW16806856 BCX8"> data </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menggunakan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">analisis</span><span class="NormalTextRun SCXW16806856 BCX8"> SWOT </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">untuk</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">mengidentifikasi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">kekuatan</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">kelemahan</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">peluang</span><span class="NormalTextRun SCXW16806856 BCX8">, dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">ancaman</span><span class="NormalTextRun SCXW16806856 BCX8"> yang </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dihadapi</span><span class="NormalTextRun SCXW16806856 BCX8"> oleh Jaya Ols. Hasil </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">penelitian</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menunjukkan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bahwa</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SCXW16806856 BCX8">strategi </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pengembangan</span><span class="NormalTextRun SCXW16806856 BCX8"> pasar yang </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">diterapkan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">melalui</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pemanfaatan</span><span class="NormalTextRun SCXW16806856 BCX8"> media </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">sosial</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">penentuan</span><span class="NormalTextRun SCXW16806856 BCX8"> target yang </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">jelas</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">serta</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">penyesuaian</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">terhadap</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">musiman</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">atau</span><span class="NormalTextRun SCXW16806856 BCX8"> trend </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">berpengaruh</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">positif</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">terhadap</span><span class="NormalTextRun SCXW16806856 BCX8"> Jaya Ols </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dalam</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menghadap</span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">i</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">persaingan</span><span class="NormalTextRun SCXW16806856 BCX8"> modern. Selain </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">itu</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">inovasi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">produk</span><span class="NormalTextRun SCXW16806856 BCX8"> yang </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dilakukan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">melalui</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">penyediaan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">produk</span><span class="NormalTextRun SCXW16806856 BCX8"> yang</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">beragam</span><span class="NormalTextRun SCXW16806856 BCX8">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">mengikuti</span><span class="NormalTextRun SCXW16806856 BCX8"> trend </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">serta</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">memiliki</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">layanan</span><span class="NormalTextRun SCXW16806856 BCX8"> custom order </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">mampu</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">meningkatkan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">minat</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">beli</span><span class="NormalTextRun SCXW16806856 BCX8"> dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">loyalits</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pelanggan</span><span class="NormalTextRun SCXW16806856 BCX8">. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">S</span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">ecar</span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">a</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">simultan</span><span class="NormalTextRun SCXW16806856 BCX8">, strategi </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pengembangan</span><span class="NormalTextRun SCXW16806856 BCX8"> pasar dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">inovasi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">produk</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">terbukti</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">saling</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">mendukung</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dalam</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menciptakan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">keunggulan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bersaing</span><span class="NormalTextRun SCXW16806856 BCX8"> yang </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">berkelanjutan</span><span class="NormalTextRun SCXW16806856 BCX8">. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">Penelitian</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">ini</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menyimpulkan</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bahwa</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">sinergi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">antara</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">pengembangan</span><span class="NormalTextRun SCXW16806856 BCX8"> pasar dan </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">inovasi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">produk</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menjadi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">faktor</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">penting</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">bagi</span><span class="NormalTextRun SCXW16806856 BCX8"> UMKM </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">seperti</span><span class="NormalTextRun SCXW16806856 BCX8"> Jaya Ols </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">dalam</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">menghadapi</span><span class="NormalTextRun SCXW16806856 BCX8"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW16806856 BCX8">persaingan</span><span class="NormalTextRun SCXW16806856 BCX8"> modern.</span></span><span class="EOP SCXW16806856 BCX8" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":6,"335551620":6,"335559685":0,"335559737":2981,"335559738":0,"335559739":0,"335559740":259}"> </span></p>}, number={1}, journal={JEMeS - Jurnal Ekonomi Manajemen dan Sosial}, author={Siti Nurhayati and Idatul Fitrotin and Risma Susila}, year={2026}, month={Feb.}, pages={50–65} }