Pengaruh Komunikasi terhadap Komitmen pada UMKM di Daerah Istimewa Yogyakarta
DOI:
https://doi.org/10.56071/jemes.v5i1.291Keywords:
Komunikasi, Usaha Mikro Kecil dan Menengah, bisnisAbstract
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi terhadap komitmen di Daerah Istimewa Yogyakarta. Penelitian ini merupakan penelitian kuantitatif dengan data primer yang diambil menggunakan kuesioner sebanyak 50 responden. Hasil penelitian ini menunjukkan bahwa komunikasi berpengaruh positif signifikan terhadap komitmen. Gambaran untuk penelitian di masa mendatang juga disampaikan dalam penelitian ini.
References
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Bajpai, N. (2018). Business Research Methods. 362. http://www.amazon.com/Business-Research-Methods-2nd-Edition/dp/1741032539
Bello, D. C., & Gilliland, D. I. (1997). The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance. Journal of Marketing, 61(1), 22–38. https://doi.org/10.1177/002224299706100103
Bianchi, C., & Abu Saleh, M. (2020). Investigating SME importer–foreign supplier relationship trust and commitment. Journal of Business Research, 119(April 2019), 572–584. https://doi.org/10.1016/j.jbusres.2020.07.023
Cardoza, G., Fornes, G., Farber, V., Gonzalez Duarte, R., & Ruiz Gutierrez, J. (2016). Barriers and public policies affecting the international expansion of Latin American SMEs: Evidence from Brazil, Colombia, and Peru. Journal of Business Research, 69(6), 2030–2039. https://doi.org/10.1016/j.jbusres.2015.10.148
Chaker, N. N., Zablah, A. R., & Noble, C. H. (2018). More than one way to persist: Unpacking the nature of salesperson persistence to understand its effects on performance. Industrial Marketing Management, 71(January), 171–188. https://doi.org/10.1016/j.indmarman.2018.01.002
Chandra, Y., Styles, C., & Wilkinson, I. (2009). The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries. In International Marketing Review (Vol. 26, Issue 1).
Clark, M. (2020). Converting purchase commitments into purchase fulfillments: An examination of salesperson characteristics and influence tactics. Industrial Marketing Management, 85(September), 97–109. https://doi.org/10.1016/j.indmarman.2019.09.002
Coviello, N. E., Brodie, R. J., Danaher, P. J., & Johnston, W. J. (2002). How firms relate to their markets: An empirical examination of contemporary marketing practices. Journal of Marketing, 66(3), 33–46. https://doi.org/10.1509/jmkg.66.3.33.18500
Deng, P., & Zhang, S. (2018). Institutional quality and internationalization of emerging market firms: Focusing on Chinese SMEs. Journal of Business Research, 92(July), 279–289. https://doi.org/10.1016/j.jbusres.2018.07.014
Hoffman, J. P. (2021). Linear Regression Model Applications in R. CRC Press
Khan, I., Hollebeek, L. D., Fatma, M., Islam, J. U., & Riivits-Arkonsuo, I. (2020). Customer experience and commitment in retailing: Does customer age matter? Journal of Retailing and Consumer Services, 57(July), 102219. https://doi.org/10.1016/j.jretconser.2020.102219
Lin, F. J., & Lin, Y. H. (2016). The effect of network relationship on the performance of SMEs. Journal of Business Research, 69(5), 1780–1784. https://doi.org/10.1016/j.jbusres.2015.10.055
Mahto, R., McDowell, W. C., & Davis, P. (2020). Influence and values: The connection between participation and commitment in family firms. Journal of Business Research, 112(June), 354–362. https://doi.org/10.1016/j.jbusres.2019.10.057
Matlay, H., Ruzzier, M., Hisrich, R. D., & Antoncic, B. (2006). SME internationalization research: Past, present, and future. Journal of Small Business and Enterprise Development, 13(4), 476–497. https://doi.org/10.1108/14626000610705705
Miocevic, D. (2016). The antecedents of relational capital in key exporter-importer relationships: an institutional perspective. International Marketing Review, 33(2)
Okpara, J. O. (2009). Strategic choices, export orientation and export performance of SMEs in Nigeria. Management Decision, 47(8), 1281–1299. https://doi.org/10.1108/00251740910984541
Oliver, R. L. (1999). Whence consumer loyalty?? Journal of Marketing, 63(Special Issue 1999), 33–44
Plouffea, C. R., Bolanderb, W., & Cotec, J. A. (2014). Which influence tactics lead to sales performance? It is a matter of style. Journal of Personal Selling and Sales Management, 34(2), 141–159. https://doi.org/10.1080/08853134.2014.890901
Schweizer, R. (2012). The internationalization process of SMEs: A muddling-through process. Journal of Business Research, 65(6), 745–751. https://doi.org/10.1016/j.jbusres.2010.12.011
Sparks, B. A., Bradley, G. L., Jennings, G. R., & Johnston, N. R. (2014). Cooling off and backing out: Understanding consumer decisions to rescind a product purchase. Journal of Business Research, 67(1), 2903–2910. https://doi.org/10.1016/j.jbusres.2012.06.003
Spiro, R. L., & Weitz, B. A. (1990). Adaptive Selling?: Conceptualization , Nomological Validity. Journal of Marketing Research, 27(1), 61–69. https://www.jstor.org/stable/3172551
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer Experience Creation: Determinants, Dynamics and Management Strategies. Journal of Retailing, 85(1), 31–41. https://doi.org/10.1016/j.jretai.2008.11.001
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Published
2022-01-23
How to Cite
Purnama Asri, C. (2022). Pengaruh Komunikasi terhadap Komitmen pada UMKM di Daerah Istimewa Yogyakarta. JEMeS - Jurnal Ekonomi Manajemen Dan Sosial, 5(1), 19–24. https://doi.org/10.56071/jemes.v5i1.291
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